Then the company issues a statement promising to investigate. Untold does some good, hard legwork in sequences that nevertheless do not make for arresting television because all sweatshop exposés are the same: the company says it has strict policies on welfare a journalist gets a job in one of the factories, turning up for work wearing a hidden camera footage of worker rights and safety being trampled on is obtained. It also pays out less than it ought to on production, by manufacturing clothes in a network of factories in Guangzhou province, China. So Shein has marshalled the internet’s newest shadowy forces to boost sales to the max – its revenues for last year are estimated at £14.5bn – while spending next to nothing on advertising.
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More famous content creators, those with follower counts running into six or seven figures, command high fees for promotional videos these fresh wannabes are happy to get paid in free clothes, which cost pennies to make, and their recommendations often come across as more reliable to viewers because they are less obviously corporate shills. Shein established itself during Covid, when shoppers were even more liable to make impulse online purchases.Īmrani also meets the “micro-influencers”, in other words TikTok users with a small to medium-sized audiences, who are a crucial part of the Shein ecosystem. The algorithm knows what you’re going to buy before you do. We learn here how the Shein app and website are precisely engineered to create an “infinite scroll” that is colourful and addictively friendly but loaded with “dark patterns”, the marketing term for techniques designed to make people buy on impulse: free shipping for a certain total spend, or discounts with a countdown clock to emphasise limited availability. The programme’s headline scoop involves factory working practices, but the most valuable insights teased out by the reporter, Iman Amrani, are focused on the consumer. Maybe post your #sheinhaul on Instagram or TikTok if you like it, but if you don’t, chuck it away and forget it.
Browse the app, choose some stuff, enjoy opening it and trying it on when it arrives. Fast fashion firms turn over high numbers of low-cost items quickly, a process that has now been turbo-charged by Shein: its clothes are priced so competitively, customers don’t mind if they only wear them once or not at all. (Shein subsequently removed it from sale when Davey drew attention to the similarity.)įast fashion has done away with seasonal collections and high-street store displays, replacing them with websites offering styles that piggyback on social media trends and are sold in short bursts, until the next thing catches the crowd’s eye online and the brand starts flogging that instead. In 2020, the Chinese “fast fashion” brand Shein started selling a lingerie set that looked identical to one of Davey’s designs, with one clear difference: instead of costing £65, the imitation was £4. and why this happened.Among the interviewees in Untold: Inside the Shein Machine (All4) is Fern Davey, an independent underwear designer from Bournemouth, who hand-stitches her pieces using sustainable materials. “He has acknowledged the issues he has had with pornography. “It was fortunate that it wasn’t anything more than that,” adding there were no photos or videos so nobody was actually harmed by his actions. Prentice accepted his client thought he was talking to a teen girl but instead “he was in fact talking to a police officer”. He acknowledged that prison could be a starting point for the offending but the recommendation was more appropriate to acknowledge his client’s previous good character.
Prentice urged Judge Matenga to adopt a recommended sentence of community work and intensive supervision as advised by probation.
But Judge Gordon Matenga says the chat between the pair could have gone further. Police were unable to identify the girls or their exact ages.Īs no photos or videos were exchanged between Arthur William McLellan and the undercover officer, it reduced his culpability, his defence counsel Glen Prentice today submitted in the Hamilton District Court where he was being sentenced. Police eventually searched his house in December, seizing his cellphone on which “numerous” sexually explicit selfies of teenage girls were found. When asked what he would do with the photos, he replied, “I keep them in my folder and use them while I w*** off to you”.Īfter asking for her bra size, he then told her, “It’s all good I love small petite tits I love small skinny body tight bum I’ll look after you well trust me I will ”, before then talking about his penis.
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